Michel Doukeris
Michel Doukeris emphasizes strategic revenue expansion and cost control, prioritizing mix management rather than volume to fuel Anheuser-Busch InBev’s performance.
His track record features premiumizing Budweiser in China and successful acquisition integrations, though some view his marketing confidence as excessive.
While colleagues commend Doukeris’s strategic insight, they also highlight his inflexible and demanding approach, risking burnout and cultural stagnation.
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