Josh Schulman
Leveraging his Coach background, Joshua Schulman aims to revive Burberry’s heritage by concentrating on select, premium products and sharpening brand positioning.
While sources commend Schulman’s strategic insight and industry expertise, they highlight previous difficulties navigating corporate politics at Capri Holdings.
Achieving a full brand turnaround at Burberry depends on sustained board backing and patience, as such transformations take several years to materialize.
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