Stephen Bratspies
Bratspies plans to refresh HanesBrands by applying his marketing skills to enhance advertising and R&D spending, simplify assortments, and streamline the omnichannel business.
Interviews highlight Bratspies’ effective communication and consumer brand insight, though some peers question his wider management capabilities.
Bringing 25+ years in retail and consumer goods, Bratspies offers new branding ideas to HanesBrands, but his limited apparel background may need backing from the board and executives.
By submitting this form, you are agreeing to ManagementTrack’s Privacy Policy. You can choose to opt out of marketing or advertising emails using the ‘unsubscibe’ link included in our emails.
The best
The best
The best
Our investigative journalists interview the top former colleagues of the CEOs you care about.
Our former buysider analysts summarize the key strengths & weaknesses, past successes & failures, and ability to drive value going forward.
You get access to the actual anonymized transcripts and insights.