Stephen Bratspies
CEO Bratspies aims to rejuvenate HanesBrands by leveraging his marketing expertise to optimize advertising and R&D budgets, streamline the omnichannel business, and simplify assortments.
Interviews reveal Bratspies' strong communication skills and consumer brand understanding, but some colleagues doubt his broader management abilities.
With over 25 years in retail and consumer products, Bratspies brings fresh branding perspectives to HanesBrands, though his limited apparel experience may require board and executive team support.
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