David Rawlinson
Rawlinson’s efforts to enhance marketing and digitize operations come across as empty rhetoric unlikely to halt Qurate Retail’s ongoing decline.
Ex-colleagues view Rawlinson as thoughtful and systematic but fault his limited achievements and excessively polished, political demeanor.
Although well-connected and polished, Rawlinson appears unprepared to drive a digital reinvention at Qurate Retail.
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