Linnartz was tapped as Under Armour’s CEO for her branding expertise and consumer-centric approach.
Linnartz’s lack of experience in retail and weak leadership acumen will impede her ability to drive growth in Under Armour’s sales, profits, and market share; and ultimately make her a poor fit for the CEO role.
Peers, superiors, and direct reports question her uneven temperament and lack of retail experience, but give her high marks on integrity.
Our investigative journalists interview the top former colleagues of the CEOs you care about.
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