Stephanie Linnartz
Linnartz was tapped as Under Armour’s CEO for her branding expertise and consumer-centric approach.
Linnartz’s lack of experience in retail and weak leadership acumen will impede her ability to drive growth in Under Armour’s sales, profits, and market share; and ultimately make her a poor fit for the CEO role.
Peers, superiors, and direct reports question her uneven temperament and lack of retail experience, but give her high marks on integrity.
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