Sam Shoen
Indications show Joe Shoen is preparing his son Sam to lead U-Haul, with Sam heavily involved in advancing the company’s digital presence and launching new products.
Colleagues and leaders commend Sam Shoen for his humility, emotional intelligence, and marketing expertise, with no significant flaws noted by insiders.
Sam Shoen has gained essential experience and insight from his father to manage U-Haul effectively, though his consensus-driven style might need time to gain full support.
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