Schumacher was tapped as Unilever CEO for his experience in emerging markets.
Unilever is several times larger than any business he has previously run and faces specific challenges: inflation, a new operating structure, and decisions on the long-term brands Unilever will own.
He will have a hard time creating shareholder value as he is stretching beyond his depth during a time of intense household budgetary pressures, rising input costs, and pressure from an activist investor.
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