Cocks is a middling executive who does not mesh with Hasbro’s most important division given his disdain for the core fanbase.
Cocks follows his gut rather than data or the advice of those in specialist roles, and builds a deeply negative company culture rife with burnout and attrition.
CEO Cocks will focus on streamlining Hasbro’s operations and “doing fewer things better,” but he has neither the finger on the pulse of the fanbase nor the maverick vision to turn around a company that has struggled to expand its market share.
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