Daniel Heaf
New CEO Heaf's digital expertise aligns with BBWI's need for an e-commerce overhaul, but sources say he has critical gaps in product and supply chain management.
Despite a public track record of doubling Nike's Direct business, sources describe his leadership of its direct-to-consumer strategy as "absolutely disastrous."
According to sources, Heaf's polarizing leadership style and inability to build broad trust make him a poor fit for a company needing a holistic transformation.
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