Guillermo Novo
CEO Guillermo Novo is expected to drive short-term cost efficiencies at Ashland but will struggle to reinvigorate revenue growth due to commoditized products and market challenges.
Novo's management style is criticized for prioritizing short-term results, ignoring criticism, and using employees as pawns, raising concerns about his long-term effectiveness.
Given Novo's history of selling companies, Ashland's improved margins, and industry consolidation, a potential sale of Ashland seems likely, especially with an activist owning 10% of shares.
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