Gualberto Hernandez
Hernandez’s success doubling profitability for Estée Lauder Latin America positions him to accelerate PriceSmart’s growth across its core markets.
Sources highlight his integrity, emotional intelligence, and cultural fluency as vital strengths for leading in diverse Latin American environments.
Though admired for precision and discipline, some question whether his cautious approach fits PriceSmart’s more entrepreneurial, customer-driven model.
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