Dan Wernikoff
Evidence suggests CEO Wernikoff will expand LegalZoom’s ecosystem and shift customers to subscription.
An experienced product manager, Wernikoff spent 15 years at Intuit, including stints leading its two largest franchises QuickBooks and TurboTax, both of which he transitioned to cloud-based subscription models while launching a marketplace of on-demand accountants.
We expect him to successfully execute his freemium strategy, layering on more subscriptions that tap into a growing ecosystem of lawyers, and accountants, resulting in revenue reacceleration and margin.
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