Brad Soultz
Recognized for operational expertise and acquisition prowess, CEO Soultz confronts difficulties in accelerating growth and enhancing efficiency at WillScot, particularly within the storage division.
Insiders warn that Soultz’s manufacturing-centric approach and insufficient customer focus could undermine WillScot’s future, as he finds it hard to shift toward organic growth and better service.
Despite earlier achievements, Soultz’s recent poor performance and unsuccessful acquisition efforts fuel doubts about his leadership, with some speculating about a possible sale of the company.
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