Brad Soultz
CEO Soultz, praised for his operational excellence and acquisition skills, faces challenges in driving growth and improving efficiency at WillScot, especially in the storage sector.
Sources say Soultz's manufacturing focus and lack of customer-centricity may harm WillScot's long-term prospects, as he struggles to pivot to organic growth and improved service.
Despite past successes, Soultz's recent underperformance and failed acquisition attempts raise concerns about his ability to lead WillScot, with some suggesting a potential company sale.
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