Brian Niccol
Niccol’s proven brand reinvention and execution capabilities are set to rejuvenate Starbucks after his achievements at Chipotle and Taco Bell.
His history of digital innovation and menu revamps fueled strong growth at Chipotle, signaling positive prospects for Starbucks.
Sources emphasize Niccol’s skill in streamlining operations and fostering cultural shifts, positioning him well to tackle Starbucks’ current issues.
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