Bom Kim
CEO Kim's relentless focus and execution have driven Coupang's growth to 15M customers and $12B revenue, despite a sharp post-Covid slowdown and unprofitability.
While Kim's visionary leadership and drive are praised, his ruthlessly aggressive management style has led to a toxic work environment, deterring former colleagues from working with him again.
Coupang's growth strategies include boosting Rocket WOW membership and expanding services, but its long-term market potential outside South Korea remains uncertain.
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