Bom Kim
Kim's unwavering dedication and execution propelled Coupang to 15 million customers and $12 billion in revenue, despite a steep post-Covid deceleration and ongoing losses.
Although Kim's visionary drive earns acclaim, his harsh and aggressive management approach has created a toxic workplace, discouraging former associates from rejoining.
Coupang aims to grow by increasing Rocket WOW memberships and service offerings, yet its sustainable market prospects beyond South Korea are still unclear.
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