Colby Howard

Published on May 9, 2024


Featured Article

Data for Media Investors: Top Alternative Data Providers

In the fast-paced world of media investing, staying ahead of the curve requires access to high-quality, timely data that provides insights into audience behavior, content performance, and industry trends. As the media landscape continues to evolve, with the rise of streaming platforms, social media, and digital content consumption, investors need a comprehensive understanding of the data landscape to make informed decisions. In this blog post, we will take a deep dive into the world of data for media investors, exploring the key categories of data that are shaping investment strategies in this dynamic space. From audience analytics and social media sentiment analysis to streaming data and advertising effectiveness, we will provide an overview of the most valuable data sources and how they can be leveraged to gain a competitive edge in the media investment arena.

Antenna

Company Summary

Antenna is a technology and media company that provides a market data platform for businesses operating in the subscription economy. By offering key subscription analytics and insights, Antenna helps brands understand the decisions their subscribers make, including what they choose, how they choose it, and why. The company’s goal is to build the global standard for market measurement in the rapidly evolving subscription economy, with a focus on the expanding market of consumer entertainment and live sports as a significant driver of user acquisition for premium subscription video on demand (SVOD) services. Antenna’s platform and insights aim to assist businesses in making data-informed decisions to thrive in the competitive subscription market.

Key Features For Investors

Antenna provides a comprehensive suite of alternative data solutions tailored specifically for media investors, enabling hedge funds and asset managers to gain unique insights into the rapidly evolving subscription economy. By leveraging Antenna’s real-time data and analytics on consumer behavior, subscription trends, and competitive dynamics, investors can enhance their decision-making process and identify attractive investment opportunities in the media and entertainment sector.

Key features of Antenna’s data that investors find valuable include:

  • Granular subscriber metrics: Detailed data on subscriber growth, churn rates, and lifetime value across various streaming platforms and digital media services
  • Consumer behavior insights: Analysis of user engagement, viewing habits, and content preferences to gauge the health and growth potential of media companies
  • Competitive benchmarking: Comparative analysis of key performance indicators across different streaming services to identify market leaders and laggards
  • Market trend analysis: Identification of emerging trends and shifts in consumer demand to spot potential investment opportunities or risks
  • Customizable data feeds: Tailored data solutions based on specific investment strategies and research requirements of hedge funds and asset managers

Improving Investment Decisions

Antenna’s alternative data platform empowers hedge funds and asset managers to make more informed investment decisions in the rapidly evolving media and entertainment sector. By providing granular insights into subscriber metrics, consumer behavior, competitive dynamics, and market trends, Antenna enables investors to identify attractive opportunities, assess potential risks, and enhance their research processes.

Leveraging Antenna’s data, investors can:

  • Monitor the growth and health of streaming platforms by analyzing subscriber acquisition, retention, and engagement metrics
  • Evaluate the competitive positioning of media companies by benchmarking their performance against industry peers
  • Identify emerging trends and shifts in consumer preferences to spot potential winners and losers in the market
  • Incorporate real-time data on subscription behavior into quantitative models to improve the accuracy of investment strategies
  • Access customized data solutions tailored to specific research requirements and investment philosophies

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Media Radar

Company Summary

MediaRadar is an advertising intelligence platform that provides comprehensive insights and data to media buyers and sellers. The company offers a suite of tools that enable users to make informed decisions by distilling advertising data into actionable cross-format insights. MediaRadar’s products include advertising intelligence, brand reviews, verified contact information, ad creative and positioning analysis, ad tech solutions, media company solutions, and social tracking capabilities. With a database covering over 4 million brands across various media platforms, MediaRadar serves a wide range of clients, including media and ad tech companies, marketers, and agency professionals. The platform’s extensive coverage and user-friendly interface have earned it recognition, with its dedicated Client Services team receiving numerous StevieĀ® Awards for excellent customer service. MediaRadar’s 20,000+ users rely on the platform to prospect new clients, create informative emails, and make data-driven decisions to increase advertising revenue and optimize media buys.

Key Features For Investors

MediaRadar offers a comprehensive suite of advertising intelligence tools and data that provide valuable insights for hedge funds and asset managers focused on the media sector. The platform’s extensive coverage of over 4 million brands across various media channels enables investors to analyze advertising trends, assess brand performance, and identify potential investment opportunities.

Some of the key features and data points that investors find most useful from MediaRadar include:

  • Detailed ad spend data broken down by brand, industry, media type, and time period
  • Competitive intelligence on market share, share of voice, and ad creative strategies
  • Analysis of ad buying patterns and shifts in media mix over time
  • Identification of top advertisers and fastest growing brands in specific sectors
  • Insights into emerging advertising trends and formats, such as connected TV and podcasts
  • Customizable reports and alerts on notable changes in ad spend or creative strategy

Improving Investment Decisions

MediaRadar’s advertising intelligence platform offers a wealth of alternative data that empowers hedge funds and asset managers to make more informed investment decisions. By providing comprehensive insights into the advertising strategies, spending patterns, and competitive landscape of over 4 million brands across various media channels, MediaRadar enables investors to gain a deeper understanding of the companies and sectors they are interested in.

MediaRadar’s data and analytics help investors enhance their decision-making process in several key ways:

  • Assess the effectiveness of a company’s advertising strategies by analyzing ad spend, impressions, and creative performance across different media platforms
  • Benchmark a company’s market share and competitive positioning by comparing its advertising presence and share of voice against industry peers
  • Identify emerging trends, opportunities, and potential risks in specific sectors by monitoring changes in advertising spend and creative strategies over time
  • Gain insights into consumer behavior and sentiment by analyzing the impact of advertising campaigns on brand perception and engagement
  • Incorporate real-time advertising data into quantitative models and investment research processes to generate more accurate and timely investment signals

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TV Eyes

Company Summary

TVEyes is a leading provider of broadcast data and insights, offering powerful tools and applications that transform audio and video content into actionable intelligence. With over 20 years of experience, TVEyes delivers valuable solutions to organizations and professionals worldwide, enabling data-driven decision making. The company’s offerings include near real-time delivery of transcripts, metadata, and audio/video from nearly 3,000 channels in 27 countries, access to more than ten years of historical broadcast data, and daily capture and transcription of thousands of hours of podcast content from over 35,000 global sources. TVEyes’ Media Monitoring Suite is a top-rated tool used by PR, communications, and brand reputation professionals to search and monitor global broadcast coverage, while its Data Products & APIs allow integration of broadcast and podcast data into platforms or business intelligence tools. With unparalleled global coverage and expertise in indexing over 2 million hours of content per month, TVEyes is committed to innovation, trust, and global leadership in broadcast intelligence.

Key Features For Investors

TVEyes offers a comprehensive suite of broadcast monitoring and analytics tools that provide hedge funds and asset managers with valuable alternative data for making informed investment decisions. By leveraging TVEyes’ real-time coverage of television, radio, and podcast content across thousands of sources worldwide, investors can gain unique insights into market sentiment, company performance, and emerging trends.

Key features of TVEyes’ platform that are particularly useful for media investors include:

  • Near real-time delivery of transcripts, metadata, and audio/video from nearly 3,000 TV and radio channels in 27 countries
  • Access to over 10 years of historical broadcast data for retrospective analysis and pattern recognition
  • Daily capture and transcription of thousands of hours of podcast content from more than 35,000 global sources
  • Powerful search and alert capabilities to quickly identify and track relevant mentions of companies, brands, or topics
  • Sentiment analysis tools to gauge public opinion and market perception of specific industries or securities
  • API access to seamlessly integrate broadcast and podcast data into proprietary investment models and platforms

Improving Investment Decisions

TVEyes empowers hedge funds and asset managers to make more informed investment decisions by providing comprehensive, real-time access to global broadcast media data. By leveraging TVEyes’ extensive coverage of television, radio, and podcast content, investors can quickly identify and analyze relevant information that may impact their portfolios.

TVEyes enables investors to:

  • Monitor market sentiment and public opinion in real-time by tracking mentions of specific companies, industries, or topics across thousands of broadcast sources
  • Identify potential risks or opportunities early by setting up custom alerts for keywords or phrases related to their investments
  • Conduct in-depth research and due diligence by accessing historical broadcast data spanning over a decade
  • Gain unique insights into consumer trends, brand perception, and competitor strategies by analyzing the content and context of media mentions
  • Integrate broadcast data into their existing research workflows and quantitative models using TVEyes’ flexible API and data delivery options

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Parrot Analytics

Company Summary

Parrot Analytics is a leading global entertainment analytics company that provides insights into audience demand for content across all platforms, languages, and markets. By capturing the world’s largest audience behavior dataset and utilizing a comprehensive methodology that integrates data from various sources, including social media, video platforms, and peer-to-peer networks, Parrot Analytics offers a unique perspective on consumer attention. The company’s demand measurement system serves as a leading indicator, enabling clients to make data-driven decisions and optimize their content strategies months before a title’s release. With a suite of products designed to help monetize audiences in the attention economy, Parrot Analytics empowers its clients to compare on-platform views with off-platform market demand, providing actionable recommendations throughout the content development and monetization lifecycle.

Key Features For Investors

Parrot Analytics offers a unique set of alternative data and insights that can be highly valuable for hedge funds and asset managers investing in the media and entertainment industry. By capturing global audience demand across all platforms, including social media, video streaming, and peer-to-peer networks, Parrot Analytics provides a comprehensive view of content popularity and consumer attention. This allows investors to assess the performance and potential of various entertainment properties, identify trends, and make data-driven investment decisions.

Key features of Parrot Analytics’ data that investors find particularly useful include:

  • Demand Measurement: Parrot Analytics’ proprietary demand measurement system provides a standardized metric for comparing the popularity of content across platforms, languages, and markets. This enables investors to gauge the relative performance and potential of different titles and franchises.
  • Predictive Insights: By analyzing historical data and current trends, Parrot Analytics offers predictive insights into future content performance. This can help investors identify promising investment opportunities and manage risk more effectively.
  • Competitive Analysis: The platform allows investors to benchmark the performance of different media companies and assess their competitive positioning in the market. This is crucial for making informed investment decisions and identifying potential winners and losers in the industry.
  • Global Coverage: With data covering over 100 markets worldwide, Parrot Analytics provides a truly global perspective on the entertainment industry. This is particularly valuable for investors looking to diversify their portfolios or tap into emerging markets.
  • Customizable Insights: Parrot Analytics offers bespoke reports and analysis tailored to the specific needs of hedge funds and asset managers. This allows investors to dive deeper into particular areas of interest and gain unique insights that can inform their investment strategies.

Improving Investment Decisions

Parrot Analytics empowers hedge funds and asset managers to make more informed investment decisions in the entertainment industry by providing unique insights derived from its global audience demand measurement system. By leveraging Parrot Analytics’ alternative data, investors can assess the performance and potential of various entertainment properties, identify trends, and develop data-driven investment strategies.

Parrot Analytics’ data and insights help investors:

  • Evaluate the popularity and potential success of TV shows, movies, and digital original series across platforms, languages, and markets
  • Benchmark the performance of different media companies and assess their competitive positioning in the industry
  • Identify emerging trends and opportunities in the global entertainment market
  • Incorporate predictive insights into investment models to manage risk and potentially generate alpha
  • Customize analysis and reports to dive deeper into specific areas of interest and inform unique investment strategies

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Standard Media Index

Company Summary

Standard Media Index (SMI) is a leading provider of advertising pricing and spend data, offering clients a comprehensive and accurate view of the advertising landscape. By leveraging over 15 years of experience in harmonizing agency billing and planning data, as well as integrating various third-party datasets, SMI delivers valuable insights into ad spend across product categories, ad revenue for media publishers and digital platforms, media pricing (including CPMs), and future-booked commitments. The company’s suite of products and services caters to the specific needs of media agencies, publishers, brands, consulting firms, investment managers, and content owners, helping them navigate the increasingly complex and dynamic advertising market. With a global reach extending to over 30 markets and the upcoming launch of its single-source data platform, Apollo, SMI is well-positioned to provide the media industry with the tools and intelligence needed to make informed, data-driven decisions and optimize their advertising strategies.

Key Features For Investors

Standard Media Index (SMI) offers a rich set of advertising spend and pricing data that provides valuable insights for hedge funds and asset managers seeking to gain an edge in the media and entertainment sector. By tracking actual ad bookings from major agency holding groups, SMI delivers a comprehensive and accurate view of the advertising market landscape.

Key features of SMI’s data that are particularly useful for investors include:

  • Detailed ad spend data broken down by media type, advertiser, product category, and market
  • Competitive intelligence on advertiser share of voice, media mix, and creative strategies
  • Pricing insights, including average unit costs and CPMs across different media platforms
  • Forward-looking insights based on agency booking data and future committed ad spend
  • Granular data on ad spend and impressions at the program and daypart level for TV
  • Ability to track shifts in ad dollars between traditional and digital media channels
  • Customizable data solutions and dashboards tailored to specific investor needs

Improving Investment Decisions

Standard Media Index (SMI) provides hedge funds and asset managers with valuable advertising spend and pricing data that can significantly enhance their investment decision-making process. By offering granular insights into the advertising landscape, SMI enables investors to better understand market trends, assess company performance, and identify potential opportunities or risks in the media and entertainment sector.

SMI’s alternative data empowers investors to:

  • Analyze ad spend patterns across different media channels, product categories, and markets to gauge the financial health and strategic priorities of companies in their investment universe
  • Benchmark a company’s advertising performance against competitors to assess market share, brand strength, and potential shifts in consumer behavior
  • Monitor sector-level advertising trends to identify emerging opportunities, threats, or disruptions that could impact portfolio holdings
  • Leverage pricing insights, such as average unit costs and CPMs, to evaluate the efficiency and effectiveness of a company’s advertising strategies
  • Incorporate forward-looking ad booking data into investment models to anticipate future revenue trends and adjust portfolio allocations accordingly

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iSpot.tv

Company Summary

iSpot.tv is a leading TV ad measurement and attribution platform that provides real-time, always-on insights into the effectiveness of TV advertising across linear, OTT, and online channels. By leveraging a proprietary ad catalog, exclusive access to 83 million smart TVs and set-top boxes, and direct integrations with over 300 streaming platforms and DSPs, iSpot.tv enables advertisers to assess creative effectiveness, measure impressions and attention, and attribute business outcomes to specific media buys and creatives. The platform offers a comprehensive suite of tools, including creative assessment, media measurement, and attribution, empowering brands, agencies, and TV networks to optimize their ad investments, enhance media plans, and benchmark performance against competitors. With a focus on driving the TV advertising industry towards business outcomes, iSpot.tv aims to help advertisers justify and optimize their investments in an increasingly complex and fragmented media landscape.

Key Features For Investors

iSpot.tv offers a comprehensive suite of TV ad measurement and attribution tools that provide valuable insights for media investors, particularly hedge funds and asset managers. By tracking and analyzing TV advertising data across linear, streaming, and video-on-demand platforms, iSpot.tv enables investors to assess the advertising strategies, brand performance, and market positioning of publicly traded companies.

Some of the key features and data points that investors find most useful include:

  • Real-time monitoring of ad occurrences, impressions, and estimated spend across all major TV networks and platforms
  • Detailed ad catalogs with creative information, industry categorization, and campaign flight dates
  • Audience engagement metrics such as attention scores, conversion rates, and lift measurement
  • Competitive intelligence on ad spend, share of voice, and creative strategies by brand, industry, and sector
  • Attribution analysis linking TV ad exposures to online actions, website visits, and sales outcomes
  • Historical data and trends on advertising patterns, seasonality, and effectiveness over time

By leveraging these granular insights into TV advertising performance, investors can gain a deeper understanding of consumer behavior, market trends, and the competitive landscape. This alternative data empowers hedge funds and asset managers to make more informed investment decisions, identify potential opportunities or risks, and generate alpha in their portfolios.

Improving Investment Decisions

iSpot.tv’s real-time TV ad measurement and attribution data empowers hedge funds and asset managers to make more informed investment decisions by providing valuable insights into the advertising strategies and performance of publicly traded companies. By leveraging iSpot.tv’s comprehensive analytics, investors can assess the effectiveness of a company’s TV ad campaigns, benchmark their performance against competitors, and identify potential opportunities or risks based on consumer engagement and market trends.

iSpot.tv’s alternative data enables investors to:

  • Monitor real-time ad spend, impressions, and attention metrics across linear TV and streaming platforms to gauge a company’s marketing efforts and potential impact on sales and revenue
  • Analyze ad creative performance to understand which messages resonate with target audiences and how they influence consumer behavior
  • Benchmark a company’s ad spend and share of voice against competitors to assess market positioning and brand strength
  • Identify sector-level advertising trends to spot shifts in market share, consumer sentiment, and emerging threats or opportunities
  • Incorporate TV ad data into quantitative models and investment research processes to enhance decision-making and generate alpha

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Kantar

Company Summary

Kantar is a leading global marketing data and analytics company with approximately 30,000 employees across more than 90 countries. The company provides a comprehensive suite of research services, including brand guidance, social media monitoring, advertising effectiveness, consumer behavior analysis, and public opinion polling. By combining financial analysis with extensive brand equity measures, Kantar offers unique insights to help clients understand their brand value and identify growth opportunities. The company’s offerings are tailored to specific industries such as consumer goods, retail, healthcare, technology, finance, and media. Kantar is committed to data privacy and security, ensuring compliance with applicable regulations while providing thought leadership and actionable insights to help organizations stay ahead in their respective markets.

Key Features For Investors

Kantar provides a wealth of data and insights that are particularly valuable for media investors, including hedge funds and asset managers. By offering a comprehensive view of consumer behavior, brand performance, and market trends, Kantar enables investors to make more informed decisions when evaluating media companies and their growth potential.

Some of the key features and data points that media investors find most useful from Kantar include:

  • Consumer media consumption habits and preferences across various platforms and devices
  • Brand health metrics, such as awareness, consideration, and loyalty, for media properties and content
  • Competitive benchmarking and market share analysis of media companies and their offerings
  • Advertising effectiveness and attribution data to assess the impact of media campaigns on consumer behavior
  • Audience segmentation and profiling to identify high-value target markets for media companies
  • Trend forecasting and predictive analytics to anticipate shifts in media consumption and industry dynamics

Improving Investment Decisions

Kantar’s comprehensive suite of data, analytics, and insights empowers hedge funds and asset managers to make more informed investment decisions. By leveraging Kantar’s extensive expertise in consumer behavior, brand performance, and market trends, investors can gain a deeper understanding of the companies and industries they are considering for their portfolios.

Kantar’s alternative data helps investors:

  • Assess consumer preferences, purchasing patterns, and emerging trends to identify potential investment opportunities
  • Evaluate brand health, market share, and customer loyalty to determine a company’s competitive position and long-term growth potential
  • Analyze media consumption habits and advertising effectiveness to gauge the impact of a company’s marketing efforts on its target audience
  • Utilize geospatial data and location-based insights to understand the geographic distribution of a company’s customer base and identify potential areas for expansion or risk
  • Incorporate Kantar’s data and insights into their investment models and decision-making processes to enhance their research capabilities and potentially improve returns

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Comscore

Company Summary

Comscore, Inc., a global media measurement and analytics company headquartered in Reston, Virginia, provides essential data and insights to help businesses navigate the complex media ecosystem. By leveraging its extensive data science capabilities and audience insights across digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore offers a comprehensive suite of solutions for audience measurement, cross-platform measurement, and advertising effectiveness. The company’s partnerships with major television networks, digital media properties, brands, agencies, and film studios worldwide enable it to deliver fast and accurate cross-platform data, empowering clients to make informed decisions and optimize their media strategies with confidence in an increasingly fragmented media landscape.

Key Features For Investors

Comscore offers a comprehensive suite of media measurement and analytics solutions that provide valuable insights for hedge funds and asset managers focused on the media and entertainment sectors. By leveraging Comscore’s extensive data on audience behavior, content consumption, and advertising effectiveness across digital, TV, over-the-top (OTT), and theatrical platforms, investors can gain a deeper understanding of the market landscape and make more informed investment decisions.

Key features of Comscore’s data that are particularly useful for media investors include:

  • Cross-platform audience measurement: Comscore provides a holistic view of audience behavior across multiple platforms, enabling investors to assess the reach and engagement of media companies’ content and advertising.
  • Granular demographic data: Detailed insights into audience demographics, such as age, gender, income, and geographic location, allow investors to evaluate the appeal and monetization potential of media properties for specific target markets.
  • Real-time TV and digital ad tracking: Comscore’s ad measurement solutions help investors monitor the advertising strategies and performance of media companies, as well as assess the overall health of the advertising market.
  • OTT and streaming video analytics: With the rapid growth of streaming platforms, Comscore’s data on OTT content consumption and audience behavior is increasingly valuable for investors seeking to understand the shifting dynamics of the media landscape.
  • Box office and movie performance metrics: For investors interested in the film industry, Comscore provides comprehensive data on box office receipts, audience demographics, and movie-goer behavior, enabling more accurate forecasting and valuation of film studios and related companies.

Improving Investment Decisions

Comscore’s comprehensive media measurement and analytics solutions provide hedge funds and asset managers with valuable insights to enhance their investment strategies and decision-making processes. By leveraging Comscore’s extensive data on audience behavior, content consumption, and advertising effectiveness across digital, TV, over-the-top (OTT), and theatrical platforms, investors can gain a more nuanced understanding of the media and entertainment landscape, identify potential opportunities or risks, and make more informed investment decisions.

Comscore’s alternative data empowers investors to:

  • Assess the performance and market share of media companies by analyzing their audience reach, engagement, and demographics across multiple platforms
  • Evaluate the effectiveness of advertising strategies and identify potential revenue growth or decline based on ad spend, impressions, and conversion metrics
  • Benchmark companies against their competitors to gauge relative strength and market positioning in the media and entertainment sectors
  • Monitor industry-wide trends and shifts in consumer behavior to identify emerging opportunities or potential disruptions in the media landscape
  • Incorporate granular, real-time data into quantitative models and research processes to enhance investment analysis and decision-making

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Nielsen

Company Summary

Nielsen is a global leader in audience measurement, data, and analytics, shaping the future of media through critical insights into consumer behavior. The company’s solutions connect businesses with audiences, growth, and new opportunities by providing comprehensive cross-platform measurement data, empowering informed media planning, and optimizing marketing strategies to maximize ROI. At the heart of Nielsen’s data are its panels, representing over 750,000 people worldwide, ensuring data accuracy and representation. With more than 13,000 employees across 57 countries, Nielsen champions an inclusive culture and demonstrates its commitment to responsibility, sustainability, and equity through progress in various ESG topic areas, as highlighted in its 2023 ESG report and 2024 ESG goals.

Key Features For Investors

Nielsen’s comprehensive audience measurement, data, and analytics offer valuable insights for media investors, enabling them to make well-informed decisions in the dynamic media landscape. By leveraging Nielsen’s extensive consumer panels, cross-platform measurement capabilities, and advanced analytics, hedge funds and asset managers can gain a deeper understanding of consumer behavior, media consumption trends, and advertising effectiveness.

Key features of Nielsen’s data that investors find particularly useful include:

  • Audience measurement data across television, radio, digital, and mobile platforms, providing a holistic view of media consumption patterns
  • Demographic and psychographic insights into consumer behavior, preferences, and purchasing habits
  • Advertising effectiveness metrics, such as reach, frequency, and brand lift, allowing investors to assess the impact of advertising campaigns on brand performance
  • Market share and competitive intelligence data, enabling investors to benchmark company performance against industry peers and identify potential growth opportunities
  • Real-time data on emerging trends, consumer sentiment, and social media buzz, helping investors stay ahead of the curve in the rapidly evolving media landscape
  • Advanced analytics and predictive modeling capabilities, empowering investors to forecast future trends, anticipate market shifts, and optimize their investment strategies

Improving Investment Decisions

Nielsen’s comprehensive audience measurement, data, and analytics offer valuable insights that help hedge funds and asset managers make better-informed investment decisions. By leveraging Nielsen’s extensive consumer panels, cross-platform measurement capabilities, and advanced analytics, investors can gain a deeper understanding of consumer behavior, media consumption trends, and advertising effectiveness, enabling them to identify opportunities and manage risks in the dynamic media landscape.

Nielsen’s alternative data empowers investors to:

  • Assess companies’ market share, competitive positioning, and growth potential by analyzing audience engagement and consumer preferences across various media platforms
  • Evaluate the effectiveness of advertising campaigns and their impact on brand performance, sales, and revenue growth
  • Identify emerging trends, shifts in consumer sentiment, and potential disruptions in the media industry by monitoring real-time data on content consumption and social media buzz
  • Benchmark portfolio companies against industry peers and track their performance over time using Nielsen’s comprehensive datasets and analytics tools
  • Incorporate Nielsen’s data into quantitative models and investment research processes to enhance decision-making, optimize portfolio allocation, and generate alpha

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Samba TV

Company Summary

Samba TV is a leading provider of TV insights and analytics, leveraging viewership data from millions of Smart TVs and over-the-top (OTT) devices to empower marketers, advertisers, and content creators. With a global addressable TV device footprint of 48 million, Samba TV’s proprietary technology stack includes a massive television panel that is 100 times larger than traditional measurement systems. This enables the company to offer comprehensive, real-time insights into viewer behavior and advertising effectiveness across linear TV and streaming platforms. Samba TV’s opt-in technology, available on select Smart TVs, allows users to access interactive features and personalized recommendations while ensuring privacy compliance. The company’s data-driven solutions help optimize advertising spend, improve audience targeting, and enhance the overall viewing experience, ultimately fostering a more scientific approach to TV advertising and content creation.

Key Features For Investors

Samba TV offers a wealth of granular, real-time TV viewership data and analytics that provide valuable insights for media investors. By tracking and analyzing millions of households’ viewing behaviors across linear and streaming platforms, Samba TV enables hedge funds and asset managers to assess the performance, engagement, and market trends of media companies and properties.

Key features of Samba TV’s data that investors find useful include:

  • Comprehensive TV viewership data across a large, representative panel of households
  • Real-time monitoring of program and commercial viewing patterns and trends
  • Audience engagement and attention metrics for assessing content and ad performance
  • Competitive intelligence on network and platform viewership share and trends
  • Consumer behavior insights for identifying emerging content preferences and opportunities
  • Attribution analysis linking TV ad exposures to online actions and purchases
  • Customizable analytics and reporting tailored to specific investment strategies and needs

Improving Investment Decisions

Samba TV’s alternative data empowers hedge funds and asset managers to make more informed investment decisions by providing comprehensive, real-time insights into TV viewership trends and advertising effectiveness. By leveraging Samba TV’s granular data and analytics, investors can gain a deeper understanding of the media and entertainment landscape, identify emerging opportunities, and assess potential risks.

Samba TV’s data enables investors to:

  • Evaluate the performance and engagement of media companies and properties by analyzing program and commercial viewership trends across linear TV and streaming platforms
  • Assess the effectiveness of a company’s advertising strategies and identify potential opportunities or risks based on their TV ad performance and share of voice
  • Monitor sector-level viewership and advertising trends to identify shifts in market share, consumer preferences, and emerging threats or opportunities
  • Incorporate real-time TV data into quantitative models and investment research processes to enhance decision-making and gain a competitive edge
  • Access customizable analytics and insights tailored to specific investment strategies and research requirements, ensuring the most relevant and actionable data is utilized

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T Vision

Company Summary

TVision is a leading TV viewability and attention measurement company that provides detailed insights into viewer engagement across devices, apps, networks, shows, and ads. By leveraging a nationally representative panel of households equipped with computer-vision technology, IoT devices, and advanced data processing, TVision gathers granular data on who is watching TV content and ads and how they are engaging with them. The company’s SaaS platform, Total View, offers unified linear and CTV data, competitive intelligence, ad & program insights, and co-viewing metrics, enabling media sellers, networks, streaming apps, and brands to optimize their content and advertising strategies. TVision’s passive attention-measurement technology and panel data are increasingly being used to support the development of next-generation TV currencies and measurement platforms, contributing to a more transparent and data-driven future for the TV industry.

Key Features For Investors

TVision offers a comprehensive suite of TV viewership data and attention metrics that provide valuable insights for media investors. By leveraging advanced computer vision technology and a large, opt-in panel of households, TVision captures granular data on how viewers engage with TV content and ads across linear and streaming platforms.

Key features of TVision’s data that investors find useful include:

  • Second-by-second attention metrics that measure eyes-on-screen viewer engagement
  • Co-viewing data that tracks the number of viewers and their demographics for each program and ad
  • Ad occurrence and creative performance data across all nationally aired TV ads
  • Competitive intelligence on network and streaming app performance, audience trends, and ad strategies
  • Integration of linear and streaming viewership data for a unified view of TV consumption behavior
  • Ability to benchmark attention metrics against industry norms and track changes over time

Improving Investment Decisions

TVision’s attention measurement data and analytics provide hedge funds and asset managers with valuable insights into TV viewership and engagement, enabling them to make more informed investment decisions. By leveraging TVision’s granular data on viewer attention, co-viewing, and ad performance across linear and streaming platforms, investors can gain a deeper understanding of consumer behavior, market trends, and the effectiveness of companies’ advertising strategies.

TVision’s data empowers investors to:

  • Assess the impact of a company’s TV advertising on brand awareness, consumer engagement, and potential sales
  • Identify emerging trends and shifts in consumer preferences based on viewership patterns and attention metrics
  • Benchmark a company’s ad performance against competitors and industry norms to evaluate market positioning
  • Analyze the ROI of advertising spend and optimize investment strategies accordingly
  • Incorporate real-time TV viewership and attention data into quantitative models and algorithms to enhance investment research and decision-making

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ManagementTrack

ManagementTrack by Paragon Intel is the leading source of analysis on executives. Hedge Funds and Asset Managers rely on ManagementTrack for the management portion of any investment thesis. Predictive ratings, verified data, and proprietary interviews with high level former peers of executives allow professional investors to understand how the people leading a company will impact its performance.

Learn more here: https://paragonintel.com/management-track-platform/

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