Last Updated: October 7, 2025
Analyzing Management
Leadership within public companies plays a pivotal role for hedge funds and asset managers when conducting initial due diligence and maintaining ongoing risk assessments. ManagementTrack offers a consistent methodology that eliminates distractions, highlighting specific strengths and weaknesses, identifying warning signs and positive indicators, and drawing a direct connection between CEO choices and financial performance.
CEO Keating’s franchise ops expertise positions her to drive growth and pricing.
Analysis of Planet Fitness CEO Colleen Keating
While lacking direct fitness experience, Colleen Keating’s proven record in franchise operations and improving customer value makes her a credible leader to reaccelerate growth and navigate the company’s critical pricing initiatives.
ManagementTrack’s analysis focuses on Colleen Keating’s track record and skillset against the following key factors for PLNT:
- Accelerating franchise unit growth by improving operator ROI.
- Defending franchisee economics and member growth from macro headwinds.
- Mitigating elevated churn to enable the Black Card price hike.
- Executing the Black Card price hike to drive margin expansion.
Report Available: Proprietary Interviews & Analysis on Colleen Keating Answers Key Questions
ManagementTrack reports provide track record analysis, career playbooks, strengths, and weaknesses for every CEO. They allow investors to dig deeper to uncover hard-to-find data to answer the most pressing questions.
Reach out to sales@paragonintel.com or visit https://paragonintel.com/access-now/ for more information.
Question Answered #1
How will Keating overcome her known weakness in pricing strategy to successfully execute the company’s critical Black Card price hike?
Question Answered #2
How will Keating’s franchise development playbook improve operator ROI to reaccelerate unit growth in a challenging real estate market?
Question Answered #3
How does Keating consistently earn team loyalty and translate it into the operational improvements needed to mitigate member churn?
Why Do Investors Use ManagementTrack?
How does ManagementTrack analyze Colleen Keating at PLNT?
Through its proprietary career analysis and interviews with former colleagues, ManagementTrack establishes an executive’s track record, key strengths, and weaknesses. This profile is then mapped against PLNT’s most critical current challenges: accelerating franchise unit growth, protecting franchisee economics from macro pressures, mitigating high member churn, and successfully executing the Black Card price hike to expand margins.
Beyond individual analysis, what other methods does ManagementTrack use to connect leadership with future company performance?
ManagementTrack employs proprietary models to detect and measure abnormal levels of executive evasion in earnings call Q&A. Additionally, it analyzes the full scope of insider transactions to isolate outliers that may predict future stock movement. When combined with the ManagementTrack Rating—a predictive 1-10 score for every executive—investors gain a definitive positive or negative outlook on management’s potential impact on company performance.
What is the scope of ManagementTrack’s coverage?
ManagementTrack delivers real-time coverage for the C-suite of every public company.
How to Learn More
Reach out to sales@paragonintel.com or visit https://paragonintel.com/access-now/ to see our deep dive analysis on any executive.
Author
Colby Howard is the co-founder and President of Paragon Intel. Paragon Intel’s ManagementTrack is the premier executive analysis platform for hedge funds, asset managers, corporations, boards, and recruiters. Our proprietary data, built over a decade of analysis, allows us to analyze each public company executive to understand their fit and ability to execute at their company. We leverage our proprietary data – key quantitative research on an executive’s career plus interviews with their former colleagues – with public documents, including SEC filings (10-K, 10-Q), investor presentations, press releases, and earnings call transcripts. to build a holistic, evidence-based view of an executive’s capabilities and playbook.
Sources
- Verified Career History by ManagementTrack for Colleen Keating
- Analysis of Capital Allocation, Performance, and Fundamentals across career by ManagementTrack
- Planet Fitness, Inc. 10Q
- Planet Fitness, Inc. 10K
- Planet Fitness, Inc. Earnings Calls
- Planet Fitness, Inc. Press Releases
Relevant Links
- For more information on ManagementTrack’s Data visit: https://paragonintel.com/management-track-data/
- For more information on ManagementTrack’s Interview & Analysis visit: https://paragonintel.com/management-track-reports/
- For more information on ManagementTrack’s Interview library visit: https://paragonintel.com/management-track-report-library/
- For more information on ManagementTrack’s Evasion Analysis visit: https://paragonintel.com/earnings-call-evasion/
- For more information on how ManagementTrack helps hedge funds and asset managers visit: https://paragonintel.com/
