Jason Potter
With over 30 years in discount retail and a successful Fresh Market rescue via tech-enabled ordering and cost management, Potter is ideal to lead Grocery Outlet’s revival.
Sources describe Potter as a "highly analytical and strategic leader" who thrives on data-driven decisions and cultivating top-performing teams during turnarounds.
According to sources, Potter’s "demanding nature" and "constant stream of ideas" will necessitate a strong CFO to prioritize initiatives and avoid overwhelming the organization.
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