Poppy Gustafsson
Darktrace’s swift expansion is fueled by CEO Poppy Gustafsson’s emphasis on sales and growth, although the board holds substantial sway over key strategic choices.
While Gustafsson receives acclaim for her leadership and communication, doubts persist regarding her constrained strategic authority and the firm’s assertive sales methods.
Feedback from interviews shows a strong public profile for Gustafsson but points to difficulties in retaining customers and calls for enhanced sales procedures.
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