Brian Niccol
CEO Niccol's brand reinvention skills and execution prowess are expected to revitalize Starbucks, following his success at Chipotle and Taco Bell.
Niccol's track record includes digital transformation and menu innovation, leading to significant growth at Chipotle, which bodes well for Starbucks' future.
Interviews highlight Niccol's ability to simplify operations and drive cultural change, making him a strong fit to address Starbucks' recent challenges.
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