Ynon Kreiz
New CEO Ynon Kreiz, appointed in 2018, is expected to focus on selling Mattel rather than overcoming its structural challenges.
Kreiz's background in multimedia content creation is likely to shift Mattel towards entertainment, but he lacks experience in traditional manufacturing and digital toys.
Extensive interviews and analysis suggest Kreiz is well-suited for value-creating transactions, despite being a first-time US public company CEO.
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