David Rawlinson
CEO Rawlinson's initiatives to improve marketing and digitize operations are seen as platitude-filled and unlikely to reverse Qurate Retail's long-term decline.
Former colleagues describe Rawlinson as insightful and methodical but criticize his lack of significant accomplishments and overly polished, political nature.
Despite Rawlinson's strong network and polished persona, evidence suggests he is not equipped to lead a digital reinvention at Qurate Retail.
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