Dan Wernikoff
Indications show CEO Wernikoff will broaden LegalZoom’s platform and convert users to subscription services.
With 15 years at Intuit, Wernikoff led QuickBooks and TurboTax through cloud subscription transitions and created a marketplace for on-demand accountants.
His freemium approach is expected to add subscriptions linked to an expanding network of lawyers and accountants, driving revenue growth and margin improvement.
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