Peter Frank ter Kulve
With a 37-year Unilever career, CEO ter Kulve's experience as Ice Cream President and in cost-focused divisions makes him an ideal leader for MICC's spin-off.
Sources say ter Kulve is a visionary brand-builder with deep category expertise and an ability to mobilize teams, skills ideal for driving premium growth at the new company.
While his visionary skills are a perfect fit, sources warn his impulsive style is a threat to execution; he plans to delegate cost-cutting to his trusted leadership team.
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